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Europeans are heading to smaller US cities, such as Nashville instead of New York.

Nearly a year after President Donald Trump took office, European tourists are flocking to less-heralded and more affordable destinations in the U.S., like Tennessee, Montana, and Idaho. They're skipping popular spots like New York, Washington D.C.

While tourism from 'Western Europe' to the United States is down, other destinations are seeing an increase in visitors as they seek out a 'classic Americana experience, and airlines have added flights to smaller cities. As Trump escalated a trade conflict and at times criticized Europe harshly, many travelers cancelled trips to the United States in spring. According to the U.S. National Travel and Tourism Office, U.S. tourism from Western Europe dropped by 3.5% between January and October.

The trend is different depending on the destination. Washington D.C. and New York, as well as California, are experiencing a decline in visitors. However, Tennessee, the home of Elvis Presley’s Graceland Estate, has seen a 24% increase in Western Europeans.

"New York, let's call it, is my top destination." "New York is my prime, if you will, destination," says Renee Oostdam from Zurich in Switzerland. She also visited Boston and Nashville, as well as a road trip to Texas, which included a rodeo.

I just wanted to see the famous American landmarks.

The rural areas benefit as the larger US cities suffer.

Cost is an important factor. According to CoStar data analytics, the average hotel rate in New York City was $316 for the year to date in October, while it was $176 in Nashville, and $145 in Boise. Europeans are more price-conscious than Americans due to the cost of living crisis and lower salaries. Tourism Economics, a company of Oxford?Economics, estimates that 12 million Western Europeans travel to the U.S. each year, contributing $39 billion in economic benefits.

Lisa Simon, CEO, International Inbound Travel Association, said that some cities were hit harder than others.

We also hear about the high cost of travel to the U.S.

The number of travelers from Western Europe to Washington D.C. has declined by about 11% between January and October. California and New York have seen 9% and 4 % declines respectively.

Michael Yeomans is the head of Amadeus' travel and tourism technology company. He said that Minneapolis will see a 20% rise in travelers from October to December. He said that travel to Dallas and Boston is expected to grow by 16% and 13% respectively.

He said that Miami and Los Angeles will both see 7% less travelers. Western European travelers still make up 37% of all international visitors to the U.S. European carriers believe that the number of tourists will rise next year, with the Soccer World Cup being held in North America and in 10 U.S. States such as Missouri and Massachusetts.

EUROPEAN CARRIER ADD ROUTES

British Airways has reduced flights to Miami and axed certain U.S. routes. The airline will begin service between London and St. Louis in April.

Brad Dean, CEO at Explore St. Louis, said that British Airways was betting on Saint?Louis not only as a great destination but also the gateway to the Midwest.

The German airline, Lufthansa, plans to increase its service from three to five days a week to the Midwestern City next year.

Mark Ezell of the Tennessee Department of Tourist Development said that better air connectivity by British Airways, Icelandair, and AerLingus?had led to an increase in tourist arrivals. Cirium reports that flights from Europe to Nashville will almost double in the next five years, to 665.

Aer Lingus, based in Ireland, said that it had seen a strong demand for travel beyond the traditional gateways to U.S. destination.

He said that the demand for flights to Nashville was encouraging. This supports Aer Lingus’ broader strategy connecting Ireland and Europe to diverse U.S. Cities.

(source: Reuters)