Transport Infrastructure
JetBlue changes its fare structure to reflect the benefits of segmented pricing
JetBlue Airways announced on Monday that it will be overhauling its fare options to give customers more flexibility in choosing seats as well as?change and refundability options. Airlines are increasingly relying on segmented prices to 'boost revenue' and offset higher costs. The New York-based carrier said that the update would be released in the next few days. It is expected to announce its second-quarter earnings on Tuesday before the bell. The segmentation of fares and customer choice have become crucial for revenue performance, even though fuel price volatility will remain a risk. Customers will be able book the fare that...