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'Old pal, make over': China's COMAC relabels regional jet to C909 in marketing push

Chinese planemaker COMAC has rebranded its ARJ21 regional jet as the C909, lining up the airplane with the stateowned company's naming convention for its other designs as it looks for to emerge as an option to dominant Western planemakers. The rebrand, which was shown at China's most significant air program in Zhuhai on Tuesday, features C909 painted in white on a blue tail.

The C909 has actually likewise decreased weight, resistance and noise and made some enhancements in flying costs compared to the formerly marketed ARJ21, personnel at COMAC's air show cubicle told Reuters.

COMAC has introduced the rebrand with the English slogan Old. good friend, New look, and a Chinese slogan that can be translated. as meeting an old friend for the first time.

COMAC's ARJ21 regional jet was China's first jet. engine-powered plane to reach commercial production, getting in. service in 2016. Indications of the possible new name for the ARJ21 was available in mid-October. when one was identified by air travel enthusiasts at a Chinese. airport with C909 painted on its blue tail.

The tail style and C909 name correspond with the green tail. and white lettering of COMAC's C919 narrow-body jet that has. been in service considering that 2023, and the red tail of its planned. wide-body C929 which is under design.

The modification signals Beijing's growing objective to present. itself as a full-blown alternative to Airbus and Boeing. , which are both struggling to stay up to date with demand.

There are around 124 ARJ21s in operation, according to. ch-aviation information, with numerous Chinese airline companies and also. Indonesian provider TransNusa, COMAC's only abroad operator so. far.

An indication at its air show booth said COMAC had provided 150 of. the jets to 11 clients.

Hainan Airlines, said on Monday its low-cost. subsidiary Urumqi Air would buy 40 ARJ21-700 jets for delivery. between 2025 and 2032.

Hainan said the fundamental sale price of each ARJ21 is $38. million however substantial discount rates will be used, a procedure. common for airplane purchases.

(source: Reuters)