Transport Infrastructure
NEOM, a Saudi company, offers a niche market for Gulf importers
Salam Studio & Stores, a distributor based in Qatar, had gone weeks without receiving its Red 'Bull shipments. This prompted it to try a 'little-used route. In the fourth month of conflict, and despite the effective closure of 'the Strait of Hormuz', its products were scattered across India and Sri Lanka ports, and Gulf hubs that it usually relies on were hit by Iranian fire, and faced capacity constraints. Salam, fearful of losing market shares, chose an untested option: shipping cargo via the Port of NEOM in Saudi Arabia, a Red Sea facility that is now promoting itself as a...