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Southwest will fly wine free as an airline fee rises

Southwest Airlines is offering to fly wine?free of charge from certain parts of the United States. West Coast airlines have launched new flights to California's wine country, a rare freebie in an era of high fuel prices.

The carrier announced on Wednesday that passengers will be able to "check in one case of wine" for free starting April 24, mainly from the wine regions along the West coast. The carrier announced its decision as it began service to Santa Rosa, California on Tuesday. Southwest Airlines and Delta Air Lines announced this week that they will increase fees for checked baggage, following the lead of United Airlines and JetBlue in the U.S. to offset rising jet fuel prices linked to the Middle East war. Jet fuel prices have been rising in the global aviation industry, and are expected to continue for several months despite a ceasefire agreement between the U.S. Iran.

Since the pandemic began, U.S. airlines have built their business on premium travelers, corporate accounts, and loyalty program members. They bet that these customers will not pull out when fares increase.

(source: Reuters)