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Nike's marketing campaign is unlikely to increase earnings in the near future
Investors in Nike will be looking for signs this week that the recovery seen last quarter is sustainable, and that an increased marketing budget is helping the sportswear manufacturer claw back lost market share. Nike, which has been synonymous with sport for a long time, is now trying to gain momentum, after losing ground to more hip alternatives like On and Deckers Hoka. The demand in China is choppy. Elliott Hill, the CEO of Nike, has promised to bring Nike back to its roots by focusing on core sports such as running and soccer. This means clearing out older inventory,...