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United CEO anticipates gradual fare increases by 2027, as demand remains strong

Scott Kirby, CEO of United Airlines, said that he expected airfares to increase gradually in the first six months of 2027 but by less than they did this year due to a strong travel demand.

"I believe you will still see gradual increases to fares." Kirby told journalists that the jump was not as large as it had been this year.

These comments highlight the continued strength of the travel market, despite rising fares and broader economic uncertainty. Kirby stated that United has not seen a decline in demand, and they expect?that strength will help them recover higher fuel prices in the fourth quarter 2026.

According to the Labor Department's statistics, U.S. airlines fares increased by?25.5% from a year ago in July. They were also nearly 25% higher than average between April and July.

Kirby said, however, that airfares are still about 13% lower than pre-pandemic prices after inflation is taken into account and they're moving back to what he called more normal levels.

He said, "We are going to return to a sort of normalized fare where airlines can be profitably enough to reinvest."

Kirby, when asked about the?demand during geopolitical unrest and extreme heat in Europe's regions, said that there had been no significant decline.

He said that there hasn't been even a "blip" in the demand. "Demand across the board is extremely strong."

A STRONG DEMAND HELPS? OFFSET FUEL PRSURE

Kirby also correlated United's ability recover higher fuel prices with the strength of demand.

Kirby, when asked if United could still recover the higher costs of jet fuel at $4 per gallon, pointed out that demand was strong but did not give a forecast.

He said, "We'll have to see." But given the strength of demand, I still think we will recover 100% in the fourth quarter.

Kirby said that aircraft deliveries are "back on track" after United's supply-chain issues proved to be worse than it had expected when placing large aircraft orders years ago. Reporting by Doyinsola Oladipo, Writing by Rajesh Kumar Singh, Editing by Nick Zieminski

(source: Reuters)