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Brazilian coffee traders rush to the US before Trump's tariff of 50%

On Tuesday, commodity traders said that they are in a race against time to sell as much Brazilian coffee into the United States as possible before Trump's new tariff of 50% on Brazilian products takes effect on August 1.

The cost of Trump's tariffs was being passed onto consumers, and this included coffee cups.

Some traders divert vessels mid-journey and cancel stops in other port so that containers full of Brazilian coffee can be entered U.S. ports with no tariff.

Some send the Brazil-origin beans they had in Canada or Mexico that were meant to be used there instead, on the U.S. Market. Importers based in the United States have already posted wholesale prices which include the additional 50% charge for shipments arriving after August 1.

Jeff Bernstein is the managing director of coffee trader RGC Coffee. He said, "We redirected freight that was heading to a longer trip to land earlier in the U.S. "But we couldn't speed up for other cargos."

There are no workarounds for coffee that has not yet left Brazil.

Brazil is the source of a third all of the coffee consumed in the U.S. It's used both as an individual origin and the base for most blends. Only 1% of all the coffee consumed in the U.S. is produced there.

The price of coffee has already increased sharply in the U.S. after a 70% increase in the market in last year, triggered by shortages in production.

Market players claim that if the new tariff of 50% on Brazilian imports announced last week is implemented, it will lead to a price increase.

"It's a taxation that hurts American businesses. Nobody else. Not Brazil. Not Brazilian President Lula. Steve Walter Thomas (CEO of U.S. importer Lucatelli Coffee) said that the new 50% tariff was a threat to all importers.

Expocacer, a Brazilian coffee cooperative that increased its U.S. sales by 15% in the past year, has said there is no possibility of renegotiation for any deals that are delivered after August 1.

"It's a tax that is paid by the importer, and passed on to the consumer," said Expocacer president Simao Pedro de Lima. He added that after Trump's announcement, no export agreements had been signed with U.S. buyers.

If the tariff is upheld, traders said, the coffee flow on the global market would be reordered. Brazilian beans will go to Europe and Asia and the U.S. will buy more from Africa and South and Central America.

They said that this change will be difficult and cost importers more.

A trader who requested anonymity said that Brazilian coffee is used in a third blend sold by Dunkin Donuts, Tim Hortons and other coffee chains. He also said that Starbucks uses it widely.

Three companies have not responded to requests for comments.

The U.S. National Coffee Association refused to comment on this tariff but stated that "coffee plays a major role in Americans' lives and their economy", noting two-thirds (67%) of American adults consume coffee every day.

The association has requested that the Trump administration exempt Brazil's coffee from tariffs.

(source: Reuters)