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Berlin is a magnet for tourists, while Paris and Barcelona are tired of the crowds

Berlin, which is a city that has been ravaged by tourists in many cities of southern Europe, wants to be seen as a solution. It offers a way out from the heatwaves, crowds and anti-tourism protests.

The German capital promotes its avant-garde art scene, Prussian Palaces and renowned techno clubs in order to boost the tourism sector which has lagged behind other parts of Europe following the pandemic.

Christian Taenzler is the spokesperson of VisitBerlin. He said, "We don't really have a problem with excessive tourism." The city is big and the people are spread out. There's a lot of room, especially in the summer when Berliners go on vacation.

Berlin, home to 4 million people, attracted 5.9 million tourists in the first six months of the year. This amounted to 13.9 million nights spent, according to Berlin-Brandenburg Statistics Office. This represents a drop of 1,8% and 2,9%, respectively, from the year before.

The average occupancy rate of hotels was 52.8% in the same time period. This is lower than Madrid at 65%, and Paris at 79%, two cities that have seen a faster recovery from the COVID-19 pandemic.

Berlin attracted 14 million visitors in 2019, with 34 millions overnight stays.

According to estimates from a DIW Econ report, tourism generated 4,6% of Berlin’s output, including indirect effects.

Comparatively, the tourism industry accounts for 14% in Paris, Rome and Madrid and 8% in Madrid. Berlin, however, is more dependent on German tourists who are cost-conscious.

In the first half, arrivals from abroad fell by 4.7%.

CLIMATE TRENDS

Tourist boards are hoping that climate change will lead to a shift in demand towards the north. Heatwaves in the south are making them less appealing during peak summer, according to a study by the Joint Research Centre of the European Commission.

"While this trend may emerge in the future, there are few signs of it," said Adrian Prettejohn. Capital Economics' Europe economist noted that there has only been a shift towards the off-peak seasons.

Taenzler believes that tourists looking for cooler climates should consider Berlin, where the maximum temperatures in summer are typically around 25 degrees Celsius.

"We live in a very green and shaded city with lots of swimming and water options. Taenzler believes that this will become more important in the future.

According to industry figures, Berlin's new airport BER (which opened in 2020) is partly responsible for the slowdown in international visitor growth.

The number of passengers handled at BER in 2024 will be 25.5 million, a 10.4% increase from the combined 35.7 million handled at the former Tegel airport and Schoenefeld airport in 2019.

Ralph Beisel is the head of ADV Airports. He said that "recovery in passenger volume is less than 85%" for Germany.

Ryanair, a low-cost airline, announced in August of last year that it would reduce flights at BER to 20%. Eddie Wilson, the CEO of Ryanair's DAC, has complained repeatedly about taxes and noted that Berlin's airport can accommodate 50 million passengers.

Berlin's hotels, restaurants and attractions are still relatively affordable despite the higher prices of airfare.

Jan Philipp Bubinger is the managing partner of Staendige Vertretung, a restaurant in Berlin.

Many people attribute the disappointing numbers of tourists to Berlin's cultural sector, which has traditionally been its main attraction.

Berlin wants to reduce the culture budget by 130 million Euros for 2025.

Julian Schwarze, a Greens legislator, said: "This is a catastrophic budgeting." If I get the impression that culture is being lost in Berlin, then I will not go. Reporting by Maria Martinez, Rene Wagner and Ulrike Heil; Additional reporting by Lena Toepler and Ulrike Toepler. Editing by Helen Popper.

(source: Reuters)