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Frontier soars after rival Spirit's second bankruptcies stokes hopes for market share

Frontier Group shares rose 15% on Tuesday as investors bet the ultra-low cost carrier would gain more market share after main rival Spirit Airlines filed for bankruptcy for the second time in six months and announced plans to cut routes.

The stock is on track to have its best day for more than five month, underscoring the expectation that the turmoil in the U.S. low-cost airline industry could reshape it and give Frontier a competitive advantage.

Analysts at Deutsche Bank believe that Frontier is best placed to profit from Spirit's bankruptcy due to the overlap in their networks. The brokerage upgraded its rating from "hold" to "buy".

Spirit filed for bankruptcy on Friday, the second time within a year. A previous reorganization had failed to improve its financial standing.

The Florida-based carrier, which emerged from bankruptcy in March, plans to fly but has said that it will reduce its footprint in certain markets and its fleet in order to reduce debt and leasing obligations.

In a Raymond James note, Savanthi Syth stated that "generally, some portion of Spirit’s capacity will be removed. This will ease pressure on the domestic markets, especially main cabins, at a period when domestic demand has also improved from the sharp drop earlier in the year."

Frontier and Spirit have the most seats in common, but questions remain as to whether ultra-low cost carriers can maintain their business model when costs increase.

The airline has announced new routes and offers to build loyalty and attract passengers from competitors.

Analysts have stated that full-service carriers like United Airlines and Delta Air, are better equipped to adapt to the changing U.S. market. Reporting by Shivansh Tiwary in Bengaluru and AnshumanTripathy; editing by Sriraj Kalluvila, Shilpa Majumdar

(source: Reuters)