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Honda's $15,7 billion writedown on EVs is painful but China problems loom in the future

Honda's $15 billion write-down of its electric vehicles business is more than just a painful reversal in its U.S. strategy. It also shows that it will face even greater challenges from China where it faces an ever-widening technology gap. The second largest automaker in Japan announced on Thursday that it will restructure its electric vehicle business, primarily in the U.S., and write off some Chinese operations. This could cost an estimated?2.5 trillion dollars. It also said that it would report its first loss as a publicly listed company in nearly 70 years.

It announced that it would cancel the three battery-powered models planned for the U.S. where demand for electric vehicles has plummeted since President Donald Trump cut subsidies.

Honda sold 84,000 battery-powered vehicles last year, just 2.5% of its 3.4 million global vehicle sales. According to Christopher Richter, an automotive analyst at CLSA, the scale of the write-down reflects Honda's massive investments in research and production capacity, as it sought to sell more EVs.

He said that the automaker should have acted faster to halt this investment when Trump returned to power.

He said, "They took far too long to think about this." "They cancelled these projects almost on the eve before they were released." Honda unveiled its first two concept models of the "Honda 0 Series" in Las Vegas, including the Saloon Sedan, in January 2024. It had planned to launch the first vehicle in the series this year in North America.

These plans have now been scrapped. The company has cancelled the three models which were to be produced in the U.S.

The company will experience cash outflows up to 1.7 trillion Japanese yen as part of the financial hit. This is largely because of the costs of compensating its suppliers. Seiji Sugiura is a senior analyst with Tokai Tokyo Intelligence Laboratory (the research arm of Tokai Tokyo Securities) and he wrote to clients that he was "shocked by the scale" of this writedown.

This decision was made at a time when it was very difficult, before mass production and after significant budgets were already committed. It was an extremely tough call. Honda is now pivoting to hybrids in America?and will be looking to strengthen its lineup and cost-competitiveness in India where it believes it could expand.

CHINA'S PERFORMANCE SIGNS DEEPER EV TRUUBLES

Honda may be putting behind them the worst, but fixing their China business could prove to be a greater challenge.

The automaker said it was unable to compete with the newer Chinese companies, primarily because of their shorter development cycles, and?their strengths in software-driven cars, including advanced driver assistance systems.

Honda said that in a competitive environment that was so difficult, it had been unable to produce products that were more cost-effective than those of the newer EV manufacturers. This resulted in a decrease in competitiveness.

Vincent Sun, senior analyst at Morningstar said that there is uncertainty regarding Honda's ability to meet the technology challenge in the long-term.

He said, "The move raises concerns about Honda's long-term technological competitiveness."

Honda launched several battery-powered vehicles in China, the largest auto market in the world, but only sold 17,000 of them last year. This is just 2.5% of the 677,000 cars it sold there and just a fifth of the global total of electric vehicles.

Analysts said that Sony Honda Mobility - the joint venture between Honda and Sony Group to develop the Afeela sedan - could also pose a risk.

Honda announced on Thursday that the direction of its joint venture is being discussed but no decision has been made.

(source: Reuters)