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JetBlue is bullish about its Atlantic strategy and wants to add more gateways

JetBlue Airways announced on Thursday that it was confident in its transatlantic strategy, and is working to connect as many passengers as possible with Atlantic Gateways.

The New York-based carrier has reorganized its network in order to focus on routes that are more profitable.

The carrier will expand its service to Southern Florida, and also focus on transiting more U.S. premium travelers to gateway cities such as New York and Boston before continuing to Europe.

JetBlue's President Marty St. George said at a Morgan Stanley Conference: "This balance of good sun market in the winter, and then European markets during the summer and fall has made for a very very good profit portfolio."

"We are very, very confident about the success of Atlantic." The company believes that connecting more passengers with gateways such as New York and Boston is important for its strategy of returning to profitability.

He added, "I'd love to have more Atlantic connectivity as quickly as possible."

JetBlue, a competitor of Southwest Airlines, said that it was satisfied with the decision made by its fleet to fly narrow-body aircraft with approximately 150 seats across the Atlantic.

The company is having difficulty securing airport slots and favorable times in cities such as London to attract more business travelers for its transatlantic flights. (Doyinsola Oladipo in New York; Editing by Nia Williams)

(source: Reuters)