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Frontier Airlines CEO: Ultra-low-cost model "alive and well"

Frontier Airlines CEO Barry Biffle stated on Wednesday that despite claims by a peer in the industry that the model had failed, the ultra-low cost carrier model was "alive and thriving" in the U.S. Denver-based airline Frontier Airlines said that it was committed to becoming the U.S.'s leading low-fare carrier and would help fill the gaps left by Spirit Airlines. Spirit Airlines filed for bankruptcy last month, for the second consecutive year. Frontier Airlines has announced 42 new routes in total since late August. This will allow it to expand its presence into some of Spirit Airlines' top markets, including the U.S. and Latin America.

Biffle stated that the cost advantage for ultra-low cost carriers continues to grow, and so "the model is alive and well."

Biffle said that the industry is suffering from too much domestic demand, which hurts yields and hurts everyone. He spoke at a travel conference held in New York City on Wednesday. Biffle stated that there will be less seats in the industry over the next year or two, not only for ultra-low cost carriers like Spirit, but also for legacy carriers.

TD Cowen data shows that ultra-low-cost carriers' capacity will fall by 3.7% in the fourth-quarter, primarily due to Spirit's cuts. Scott Kirby, CEO of United Airlines, has repeatedly questioned the viability of low-frills airlines' business models. He described the ultra-low cost airline model as "an interesting experimental" that "failed", and compared Frontier Airlines to the last man on a sinking vessel.

It's absurd. The people who fly Frontier aren't people who spilled from United. "They are people who would never have flown with (United)," Biffle said.

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The company has been betting that network changes, capacity reductions and better product offerings will help it improve its earnings. Frontier Airlines said that Southwest Airlines' decision not to allow free checked baggage and the financial problems at Spirit Airlines have helped it gain market share.

Biffle stated that the company experienced a surge in bookings after it announced its free baggage policy, only to see bookings flatten after a week.

He added, "Customers didn't seem to care... Southwest probably would have charged for bags 20 years earlier."

Frontier is planning to introduce first class seating by early 2026, and aims to double its revenue.

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Revenue to $6 per passenger next year. Reporting by Doyinsola Oladipo, New York; editing by Chizu Nomiyama and Mark Porter.

(source: Reuters)