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China's Lunar New Year travel season begins ahead of an extra long holiday

China's Spring Festival travel rush began on Monday, ahead of the extended Lunar New Year holiday. The 40-day period is commonly known as the largest human migration in history.

The Chinese Lunar New Year falls on 17th February this year, and is accompanied by a nine-day long public holiday, which will run from 15th to 23rd February.

The Chinese consumer is expected to spend more on travel, food and other items during the festival season due to a longer break (last year’s holiday was eight days).

Chinese consumers are hesitant to spend money because of the uncertain economic future. They would rather save. In a property market slump that has lasted for years, homeowners have seen the value of their assets decline. The weakening growth momentum following the pandemic also adds to job uncertainty.

A state planning official said last week that China expected a record number of passenger trips during the travel season, surpassing the 9.02 Billion trips last year.

Why do I feel that buying tickets is more stressful this year than last? Liu, 32, said that the flight from Guangzhou to her home was already sold out. If you don't purchase early, prices can fluctuate a lot and even double.

Bookings for the Lunar New Year in 2026 have already exceeded last year's level, according to major travel platforms. As of mid-January according to Flight Master data, domestic flight bookings during the holiday had surpassed 4,13?million. This is an increase of about 21 percent compared to last year.

Southeast Asia is the most popular destination for outbound flights, accounting for almost 50% of all flights. Thailand is one of the top destinations. According to Flight Master, following a geopolitical spat between China and Japan in late 2014, routes to Japan dropped by over 40%.

According to Qunar, online travel agency, domestically, "culturally rich intangible heritage cities" such as Huangshan, Jingdezhen, Quanzhou, Foshan, Guangdong, and Zigong, Sichuan are popular destinations. Reporting by Nicoco Chan, Casey Hall and Chenxi Yang. Additional reporting by Chenxi Yang.

(source: Reuters)