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United revamps its loyalty program to increase co-branded card adoption

United Airlines has redesigned its frequent-flyer loyalty program to reward those who carry a United-branded card and reduce the mileage earned by members who don't.

The airline stated that the changes were designed to increase adoption and usage of their card products.

Loyalty programs are now major profit generators for the airline industry. Carriers earn billions of dollars each year from selling frequent-flyer mile to banks tied to their credit card portfolios.

United Airlines said that primary MileagePlus cardholders of the airline will be able to earn up to two times as many miles per dollar spent on United flights, compared with those who do not have a card. Tickets purchased after April 2 will be eligible for this benefit.

Cardholders also get a minimum 10% discount on tickets booked using miles or points.

Andrew Nocella is United's chief Commercial officer. He said: "MileagePlus rewards loyalty to United and our best customers deserve the best benefits in the industry."

The new rules tighten the rules for those who do not have a card.

United said that MileagePlus cardholders without the co-branded card would earn less miles on flights. General members will not be able to earn'miles' for basic economy tickets, unless they have a card.

(source: Reuters)