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RPT-Beyond The Pitch: Brokerages Bet on Sector Winners as the Soccer World Cup is set to Kick Off

Analysts predict that the 2026 FIFA World Cup in host countries will bring billions of dollars to their economies. This will be fueled by a massive surge in consumption, which will boost sectors from retail to tourism and athletic wear.

The tournament is set to be held from June 11 through July 19, and will be the biggest soccer event ever. This could drive consumer spending in a period when broader demand remains fragile.

According to FIFA's analysis of the socioeconomic impact, which was conducted in conjunction with World Trade Organization (WTO), the first three-nation World Cup --?spanning a?the United States Canada and Mexico? -- is expected boost global GDP to $41 billion.

Here are the stocks and sectors that brokerages believe will benefit from this once every four years event:

HOTEL OPERATORS

B. Riley estimates that a total 13.1 million World Cup visitors, including both ticketed and unticketed attendees generated 21.3 million hotel room nights across all online travel platforms.

Analysts say that U.S. hotel operators Marriott Hilton and Hyatt, as well as online travel platforms Airbnb Booking Holdings, and Expedia, are all poised to benefit from this event. Marriott expects World Cup momentum to continue into the third quarter. Airbnb predicts that hosts in New York, New Jersey and Boston will earn the most money during the World Cup. Airlines

Goldman Sachs thinks the WC will be a net positive' for U.S. Airlines.

Goldman stated that "June tends to be a lower season for inbound leisure travel and corporate travel, but a significant amount of the peak July/August 'outbound travel season' occurs after the WC has ended." The war in Iran has caused a sharp increase in jet fuel costs, forcing U.S. airlines to raise fares. This is pushing budget-conscious Americans to delay or cancel their summer vacations. BEER STOCK

Jefferies predicts that more than 1 billion pints will be consumed worldwide during the holiday season. This represents a 0.3% increase in volume for the industry. Markets such as the U.S. Mexico Brazil and China are expected to improve.

Analysts at Jefferies said that after five years of volatile beer prices, the market should improve in 2026.

The timing of the tournament is also a plus. Roughly 75% of matches will be played in the U.S. while 84% of the matches involving participating countries are in the beer-drinking-friendly time zones, the analysts added. Bernstein, Goldman and Jefferies believe that Anheuser-Busch InBev will be the biggest beneficiary of the World Cup. They are the official beer sponsors. Heineken, which is the second largest brewer in the world, will also benefit from its exposure to Latin America, and Europe.

US RETAIL & SPORTSWEAR

Goldman predicts that a surge of merchandise demand by fans will push sales up at Dick's Sporting Goods, and Academy Sports.

Analysts said that sportswear brands like Adidas, Puma, and Nike could benefit from increased brand exposure and marketing during the World Cup.

Goldman noted that Adidas, as the official sponsor of match balls, has sponsorship deals with multiple teams. This allows it to gain global exposure during the event. FOOD, RESTAURANTS AND DELIVERY

Citi says traditional grocery stores such as Albertsons, Kroger and Walmart, as well as larger retailers like Target and Walmart, will likely benefit from increased household spending during the World Cup.

Tourism and group-viewings are expected to support a rise in restaurant demand. It could boost McDonald's, Domino's Pizza and Wingstop, as well as food distributors like Performance Food Group, US Foods, and?Sysco. MEDIA AND DIGITAL PLATFORMS

Deutsche Bank analysts stated that they expect the men's World Cup in 2026 to generate the largest US advertising revenues ever.

Morgan Stanley estimated that the tournament could generate between $300 and $400 million in advertising revenue for Fox, the broadcaster of English-language rights. Deutsche Bank cited Comcast-owned Telemundo as a potential beneficiary.

Citi stated that Internet companies?such as Alphabet’s YouTube and Meta Platforms’ Instagram?could benefit from an increase in user activity. BETTING OPERATORS

The World Cup is expected to increase overall betting volumes, and Deutsche Bank expects Flutter Entertainment to outperform DraftKings.

Macquarie predicted that global wagers would exceed $50 billion, or nearly $0.5 billion each match. This is compared to the 35 billion dollars for the previous tournament in 2022.

(source: Reuters)