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Air Canada anticipates record revenue in September and October as premium passengers escape summer heat

Air Canada's revenue in?September?and October?will likely?break?records, as premium travelers are avoiding the summer heat and crowds of Europe and Japan.

In recent years, large North American airlines have built their business around corporate clients, loyalty program members and premium travelers. They bet that these customers will not pull out when fares increase.

The increased demand for corporate flights in the?autumn, combined with changing travel patterns of premium leisure passengers, are raising expectations among executives for seasons that were once considered slower as compared to peak travel months like July or August.

Mark Galardo, Chief Commercial Officer at Air Canada, said in an interview with The Canadian Press on Thursday that "we anticipate that September-October will be the strongest ever from a revenue perspective."

He added: "We have seen a tremendous increase in the?demand of people who travel business class for trips to Italy, Spain and France. The Mediterranean region in general is also a popular destination, as well as Japan." "And these customers tend to avoid the summer peak."

Delta Air Lines, United Airlines and other U.S. carriers have reported that the changing travel patterns are driving more demand for autumn travel, especially to lucrative European destinations.

This summer, Europe has been hit by record heat, wildfires, droughts, and lack of air conditioning. Some destinations have become less appealing to tourists because of this. Japan has also experienced very hot days, with temperatures exceeding 40 degrees Celsius (104 degrees Fahrenheit).

Galardo noted that the trend amongst premium travellers, who began to fly more in spring or autumn two or three year ago, has accelerated and is even showing an increase in November.

PREMIUM STORY

Air Canada hasn't seen any similar changes in the travel patterns of budget passengers.

Galardo stated that "that shift to the autumn season is really a premium story."

Galardo stated that the change in Air Canada's business model has already led to it adding flights to European leisure destinations such as Sicily and Mallorca. There will be even more next year when new aircraft are delivered to the carrier.

He said that he expected the fall and spring to be major contributors?to these routes.

Air Canada has been prompted to develop a maintenance strategy to help balance seasonality. For example, some planes could be brought in for repairs in the summer so that they are ready to fly in September. (Reporting from Allison Lampert, Montreal; Additional reporting from Rajesh Kumar Singh, Chicago; Editing done by Jamie Freed).

(source: Reuters)