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'Call Dangote. We need a Board Meeting': Nigerian refinery IPO ignites meme frenzy

A rush of Nigerians buying shares in Aliko Dangote’s petroleum refinery has sparked a viral meme wave that portrays even the smallest investors?as 'newly minted' 'captains of Industry' and personal advisors to Africa's wealthiest man.

Retail investors were allowed to participate in the refinery's IPO, which was the largest on the continent. Nigerians could buy 10 shares for just $4. This low entry level has made the sale of shares a cultural event that extends far beyond financial circles.

One X user asked: "Please, can you tell me if anyone has a house to rent near the Dangote refinery located in Lagos?" "I have just purchased the Dangote IPO, and I need to see what is happening 24/7 in our company starting tomorrow."

Digital investment platforms were affected by outages on the first subscription day as people tried to rush in.

The memes provide a glimpse of how ordinary Nigerians engage with what is marketed as "people's initial public offering".

"WE ARE ALL TOGETHER IN THIS NOW"

Instead of debating future earnings or valuations, many embrace the symbolism that comes with owning a share in one of Africa’s largest industrial projects. They joke about how a modest investment made them co-owners of a refinery, board members, and business partners of Dangote.

A widely-shared video shows a new investor complaining about the dirty condition of a Dangote tanker truck that was parked by the side of the highway and its?absent' driver.

"Dangote we need to have a board of directors meeting. "We need to talk," said the investor.

Other posters displayed fake Dangote Refinery certificates with their photos and titles such as "chief investment officers" or "cofounder?and partner".

Some memes depict people pretending to monitor refinery performance, or video-calling the billionaire owner to discuss “our refinery”.

Sabinus, a popular?comedian, has created skits that portray new investors as overbearing shareholders who demand updates from refinery managers moments after buying just a few dollars worth of shares.

In a video, one man says, "We're all in this together now," as he demands a briefing on the operation, insisting that investors deserve regular reports.

Some comedians and creators of content have played on the same themes. They depicted first-time investors directing refinery employees, approving decisions, and calling emergency meetings for minor issues.

The humour is masked by a genuine excitement for an offer that could expand participation in Nigeria's Capital Markets.

The memes are a rare example of when the public's imagination has been captured by share ownership.

(source: Reuters)