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Pepco invests in new Poland hub and long-term freight deals to build logistic resilience

Pepco, a European discount retailer, is relying on 'long-term' freight contracts and a newly opened distribution center in Poland to help it cope with rising shipping costs and supply chain disruptions.

Pepco (listed in Warsaw) operates over 4,000 stores across 19 European countries. On Thursday, the company opened a new distribution centre near Gdansk's Baltic port, Poland. The facility is intended to support rapid store expansion and improve the resilience of the supply chain.

Global retailers are struggling with increased freight and fuel costs due to the Middle East conflicts. The Red Sea and?Strait of Hormuz have disrupted global shipping routes.

"With very long-term contracts... we can mitigate the peak (in costs) at the moment," CEO Stephan Borchert said, adding that the company had secured agreements for container shipments beyond the next summer.

Pepco competes against a crowded discount retail market, including rivals like Netherlands-based Action or LPP's budget-brand Sinsay. To maintain its price advantage, efficient logistics are essential.

DISRUPTIONS OF SUPPLY CHAIN

Martin White, Pepco Logistics Director said: "I have been in supply chain management for 45 years. I've never seen anything like this." He cited the combination of challenges including forced changes to shipping routes and typhoons that left Pepco Freight in Shanghai in august.

White said that only 35% of Pepco shipments are delivered on time. Sea-Intelligence, a supply chain advisor, put the global schedule reliability in July at 56.4%. Shanghai was at only?21%.

A part of the Gdansk facility will serve as a deconsolidation center, allowing Pepco's to unpack and determine?where goods should be sent after their arrival--decisions made previously while stocks were still in Asia.

Borchert stated that the company did not build up an extra buffer of inventory, but instead relied on better tracking and long-term deals for freight to manage the situation.

He said Pepco will do all it can to avoid passing on higher costs to its customers. However, if forced to act by the industry as a whole, they would only consider this option "selectively".

White and Borchert did not provide specific figures to support the increased shipping costs.

(source: Reuters)