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The architect of Delta Air Lines premium strategy will retire in February

Delta Air Lines announced on Wednesday that Glen Hauenstein will retire from his position as president in February. Hauenstein is the architect of Delta's "premium focused strategy".

Hauenstein, 64 years old, has been president of the Atlanta-based airline since 2016. Hauenstein, 64, joined the Atlanta-based airline?in 2005 and has served as president since 2016.

He promoted high-end products, and convinced travelers to pay for seats such as first class that were previously given away as upgrades.

The strategy delivered'strong results': premium products accounted 43% of Delta passenger revenue in the last quarter, up eight percentage points compared to pre-pandemic levels.

Executives expect that revenue from premium cabins will surpass main cabin ticket sales by 2026.

Ed Bastian, Chief Executive of Delta Airlines, said that Glen's vision and strategic mind-set were essential to the transformation of Delta into "the leading global carrier we are today".

Analysts at Jefferies say that under Hauenstein, Delta generated more revenue per passenger than any of its competitors, and more than double the average for the industry.

Its success has compelled rivals United Airlines and American Airlines, who have invested heavily in upgrading cabins and providing luxury experiences on the ground to attract high-paying passengers.

Hauenstein was also responsible for the change in loyalty programs, which now reward total expenditure rather than actual miles flown. This model is now common among all major U.S. airlines.

Robert Mann, an ex-airline executive and consultant, said: "It is hard to tell if you are lucky or good. But I'd say that he had been good before he became 'lucky'."

Hauenstein played a key role in expanding Delta’s global footprint. He built a network that spans six continents, and formed joint ventures with carriers such as Virgin Atlantic and Air France-KLM.

He will retire from Delta on 28 February, but he will remain as a strategist adviser until 2026.

Joe Esposito was named executive vice president and chief business officer by the airline. Esposito is a senior vice president in network planning. Esposito is responsible for revenue management, sales and the SkyMiles program. (Reporting and editing by Chris Reese; Rajesh Kumar Singh).

(source: Reuters)