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Frontier Airlines joins Starlink in a bid to attract travelers

Frontier Airlines announced on Tuesday that it will begin installing in-flight Wi Fi?across its fleet?in early 2027.

In a bid to compete with Amazon's Kuiper, the Denver-based airline has signed up with Elon Musk’s Starlink to offer in-flight Wi Fi.

As airlines compete for customers, they are increasingly turning to high-end amenities. ?Frontier launched Starlink after the airline introduced first-class seats and?loyalty programs aimed at attracting higher spenders.

In a recent statement, Chief Executive Officer Jimmy Dempsey stated that "we're continuing to make investments in the products and services most important to our customers."

The terms of the agreement were not disclosed by the carrier. Starlink installation can be expensive, costing up to hundreds of millions for large fleets.

Frontier Airlines is one of five Indigo Partners portfolio carriers that will install Starlink on more than 1,000 aircraft.

Even so, not all low-cost carriers are convinced that the economics works. Ryanair and EasyJet highlighted the costs associated with "in-flight connectivity", highlighting the debate about if premium products could generate enough revenue to justify investment for budget carriers.

Starlink is a satellite system that uses thousands of low-Earth orbit satellites to provide a faster connection and lower latency. Reporting by Doyinsola Oladipo, New York; editing by Sonali Paul

(source: Reuters)