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JD.com promises $3.12 billion in housing support for couriers

JD.com is one of China's biggest e-commerce firms. It has pledged to provide housing support for its army of couriers.

JD.com announced its move in a Friday post on the official WeChat page of its company. This follows a similar pledge made by food delivery firm Meituan. Meituan announced last month that it would invest 10 billion Yuan over the next five years in order to create a comprehensive welfare system for delivery riders.

JD.com, Meituan and Alibaba have been fighting for the market share of instant retail, or goods that are delivered in an hour.

The competition has led companies to spend billions on?subsidies and discounts for consumers, which have squeezed profit margins and prompted regulatory scrutiny.

Chinese authorities have summoned Meituan and JD to encourage them to engage in rational competition.

China's 12 million estimated couriers, who ride around on bicycles wearing the brightly colored uniforms of their employers, delivering anything from bubble tea and iPhones, are under increased pressure.

In recent years, the plight of delivery workers in China has been brought to the attention of the public through hit movies and best-selling memoirs. Viral videos on social media have also highlighted the precarious lives of these drivers.

As a response, some firms have improved the'social insurance coverage of couriers, and others have altered incentive structures to reward riders for making timely deliveries, instead of penalising them for being late.

JD.com said in a Friday post that it had already provided housing for 28,000 front-line staff and would provide 150,000 over the next five years.

Meituan offers subsidised "Rider Apartments", which are affordable and secure housing. Rents in certain areas of Beijing can be as low as 50% of the market rate.

(source: Reuters)