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Google to modify search results in Europe after competitors complained

Google plans to make changes to showing search results page on its platform in Europe after some smaller rivals complained about lower traffic to their websites following previous tweaks by the Alphabet system and as EU regulators probe whether the company breached EU tech guidelines.

Under the EU Digital Markets Act (DMA), Google is forbidden from favouring its products and services on its platform. The Act started in 2015 and is targeted at controling the power of Big Tech.

The world's most popular internet search engine has because then tried to deal with contrasting demands from price-comparison websites, hotels, airlines and little merchants, to name a few. The latter three groups said their direct booking clicks have actually fallen by 30% due to current Google changes.

We have actually for that reason proposed more modifications to our European search engine result to attempt to accommodate these demands, while still fulfilling the goals set by the DMA, Google's legal director, Oliver Bethell, stated in a blog post on Tuesday.

Changes include presenting expanded and equally formatted systems permitting users to pick in between contrast websites and supplier sites, brand-new formats letting rivals show prices and images on their sites in addition to brand-new ad systems for contrast websites.

We think the current proposal is the right way to balance the hard compromises that the DMA includes, Bethell said.

For its search results page in Germany, Belgium and Estonia, Google likewise plans to remove the map revealing the place of hotels and the outcomes beneath the map, similar to its old ten. blue links format from years back, as part of a short test to. gauge users' interest.

We're extremely unwilling to take this step, as removing practical. features does not benefit consumers or businesses in Europe,. Bethell said.

The European Commission said it is presently assessing. Google's compliance proposals. Google has actually remained in the. Commission's crosshairs considering that March. DMA violations can cost. companies as much as 10% of their annuals worldwide turnover.

British rate comparison website and Google critic Kelkoo. turned down the proposal.

They do not solve the obvious favoritism of. Google's own CSS (Comparison Shopping Services) within the. search results page, with competitors either restricted to far less. favourable screen (if they even appear) or forced to function as. consumers of Google instead of competitors, Kelkoo Chief. Executive Richard Stables stated.

The German Hotel Association stated a return to blue links. as demanded by reserving and contrast websites would be less. transparent and less hassle-free for consumers.

For hotels, particularly independent operators and small. services, the return to basic blue links makes it harder to. complete. It lessens their visibility and increases dependence. on third-party platforms that require substantial commissions,. weakening their profitability and sustainability, it said.

Lobbying group eu travel tech, whose members include. Booking.com, Amadeus, Airbnb and the Expedia Group, stated Google. has yet to address its issues and urged the Commission to. charge the business with DMA breaches.

Google appears to be stepping far from checking out ingenious. and impactful options that could fix the concerns raised. by the Commission and third parties, the group said.

(source: Reuters)