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Australia's Qantas skyrockets to tape-record highs after regular leaflet programme revamp

Shares of Qantas rose to a. record high up on Thursday, a day after the Australian carrier. revealed changes to its frequent fliers programme to draw in. costconscious visitors and restore its reliability following. a string of controversies.

Qantas' stock advanced 0.5% to finish the day at an all-time. high of A$ 9.420. Previously in the day, shares climbed up as much as. 1.7% to record levels of A$ 9.54.

The overhaul of the regular flyer programme, set to roll. out in the next 12 months, follows a challenging number of. years for the flagship carrier, which was marked with. debates like the sale of countless tickets on currently. cancelled flights.

This move is seen as a method to enhance commitment among. members and increase profits from the programme. It builds on. last year's revamp, which included offering access to 20 million. extra benefit seats offered for purchase with points.

Qantas Commitment produced approximately A$ 2.5 billion ($ 1.57. billion) in earnings for fiscal 2024, accounting for around 11%. of the airline's overall profits. The programme had 16.4 million. members, as of June 2024.

Under the changes, members will have access to more premium. cabin reward seats and partner airlines, most affordable economy reward. seat fares in Australia, and have the ability to make more points when. flying, Qantas said in a declaration on its website.

Jessica Amir, a market strategist at trading platform. moomoo, indicated the pattern of holiday travel for Australians. around this time of the year and the strength in Qantas' share. efficiency over the last year.

Around this time of the year, we see peak travel and. customer discretion, with many Australians still on vacation. up until after Australia Day, Amir said.

Not only are Australians taking a trip domestically, however numerous. Chinese nationals are also returning home. This increased need. for travel is expected to continue benefiting Qantas.

(source: Reuters)