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Norwegian Air will buy Nordic Leisure Travel Group at $843 Million

Norwegian Air, a budget airline, announced on Tuesday that it has agreed to?buy the package holiday company Nordic Leisure Travel Group. The deal is worth around 8.94 billion Swedish crowns (US$842.90m) in cash and stocks.

Norwegian stated that the 'deal', which includes tour operator and hotel brand names, would create a Nordic Travel Group serving 'roughly 30 millions customers annually. Revenues will increase by close to 50%, and earnings will be accretive starting in 2027.

Norwegian Air CEO Geir Carlsen stated in a press release that "we?see an opportunity to grow our hotel and holiday sales amongst our existing customers."

The deal, which is backed by Geveran's largest shareholder, is subject to shareholder and regulatory approval, including EU antitrust clearance. It is expected to close in the second half of 2026.

Norwegian stated that upon closing Strawberry Equities, funds managed by Altor and TDR Capital will become "significant shareholders".

(source: Reuters)