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Qantas announces first route for ultra long-haul Project Sunrise flights

Qantas Airways will announce the first destination on Wednesday for the longest non-stop flight in the world?from east Australia to London or New York. This is a major breakthrough after years of delays.

Since 2017, "Project Sunrise", a plan to offer direct flights on modified Airbus long haul jets to London hubs in the Middle East and Asia, has been under development. It is expected to be operational by the end next year.

It is hoped to reduce the five-day journey on the "Kangaroo Route", which used to take place from Sydney to London, to a maximum of 22 hours depending on wind and route. The journey now takes between 24 and 25 hours via Singapore.

The airline has not yet announced which destination will be first. Qantas currently flies to New York from Sydney via Auckland.

The project is considered a "major bet" by the Australian airline, who has spent billions of dollars on changing fleets, cabins, and researching the health effects associated with a single round-the-world flight.

It must convince passengers to pay extra to avoid long layovers while minimizing the discomfort of long flights.

John Strickland, aviation analyst, said: "What they're selling is time. They need to charge a premium for all cabins, especially premium economy and business class."

Qantas' Project Sunrise is named after its double sunrise endurance flight during World War Two. The airline stayed airborne long enough to witness two sunrises.

The airline has estimated that the project will add A$400,000,000 ($282,68 million) to its earnings every year. Qantas CEO Vanessa Hudson stated in February that the project was based on an assumption that non-stop flights would attract ticket prices 20% higher than alternatives with one-stop stops in premium cabins.

Analysts say that high energy prices due to the Gulf conflict has raised the bar on breaking even.

'POSITIVE MARKET'

In a note published in April, Jefferies analysts stated that passengers will continue to prefer direct flights to Europe via Perth. They also said they would switch from Middle Eastern hubs to Asian hubs until 2027.

They said: "We expect Project Sunrise flights from London to have a good market."

Gulf carriers, like Emirates, who redrew aviation maps around their hubs have said they will defend their markets. The Australian government lifted its "do-not-travel" warning against Gulf hubs on Wednesday, which had been in place for months and had invalidated most travel insurance policies.

Qantas will present the economics behind the new direct flights and its customized cabins at an event on Wednesday in Toulouse.

Airbus won Project Sunrise after an intense competition with Boeing's new 777X aircraft in 2019.

It conducted the first test flight of one of twelve?modified A350 1000ULR aircraft ordered by Qantas earlier this month.

The planes with 238 seats have an additional rear-centre tank that helps increase the range from 1,852 km to 10,000 nautical mile. Flights are so long that much fuel is used to carry the weight.

The first plane is expected to arrive in April 2027. This is five years after the original date due to issues with the aerospace supply chain and COVID-19.

This month, it was reported that Qantas has been in discussions to purchase 20 additional wide-body aircraft. The smaller A350-900 and more Boeing 787s are being considered. $1 = 1.4150 Australian Dollars (Reporting and editing by Jamie Freed; Tim Hepher)

(source: Reuters)