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Qantas chooses London as the first non-stop flight to break Qantas' record

Qantas Airways announced on Wednesday that?London was the first destination of the world's largest direct commercial flight. The trip is roughly 20 hours from Sydney, eliminating the?traditional halt on the "Kangaroo Route".

Vanessa Hudson, the CEO of Australian carrier, told an audience in Toulouse, France that they plan to start selling tickets by February, and launch flights in October 2027.

The airline is part of "Project Sunrise", which will serve New York in the future using modified Airbus A350 1000ULR jets that can fly up to 22-hours with 238 passengers aboard.

The announcement is part a fleet revamp that began in 2017, when Qantas challenged Airbus to develop planes capable for ultra-long haul non-stop routes out of Australia.

Hudson, who unveiled the first Airbus plane in bright sunshine without its Rolls-Royce XWB-97 engine because it was still in its early testing stages, said: "Australia's separation from the rest should not stand in the way."

It is hoped to reduce the five-day journey on the Kangaroo Route to London from around 19 to 21 hrs, depending on wind direction and routing. Qantas plans to use polar routes around a quarter of time, particularly during winter in the northern hemisphere. The journey now takes between 24 and 25 hours, via Singapore.

Qantas is taking a big risk with this project, which involves billions in aircraft upgrades, research on passenger health and a re-design of the cabin.

It must be able to convince passengers to pay more in order to avoid long layovers while minimizing the discomfort of long flights.

John Strickland, aviation analyst, said: "What they're selling is time. They need to charge a premium for all cabins, especially premium economy and business."

Qantas named Project Sunrise in honor of its double sunrise endurance flight during World War Two. The airline remained airborne for long enough to witness two sunrises.

The airline estimates that the project will add A$400,000,000 ($283,000,000) to its earnings every year. Hudson stated in February that this was based on ticket prices being around 20% higher in premium cabins than other one-stop options.

Analysts say that high energy prices due to the Gulf conflict has raised the threshold for achieving break-even.

'POSITIVE MARKET'

In an April note, Jefferies analysts predicted that after the initial U.S. Iran ceasefire and before this week's peace agreement, passengers would continue to prefer direct routes to Europe via Perth. They also said they expected Middle Eastern hubs to shift to Asian hubs through 2027.

They said: "We expect Project Sunrise flights from London to have a good market."

Gulf carriers like Emirates, who re-drew the aviation map around their hubs are expected to defend their share of the market. Australia lifted its "do-not-travel" warning against Gulf hubs, which had been in place for months. This had invalidated many travel insurance policies, even those of transit passengers.

Airbus won Project Sunrise?order in 2019, after a fierce battle with Boeing's 787X.

Airbus conducted the first test flight of one of 12 modified A350 1000ULR aircraft ordered by Qantas earlier this month.

The planes with 238 seats have an additional rear-centre tank that helps to increase range from 1,000 nautical miles (1.852 km) up to 10,000 nautical mile. Flights are so long that fuel is used to carry the weight.

Due to COVID-19 and the supply chain delays, the?first aircraft will be delivered in April 2027. This is about five years after originally anticipated.

Reports this month stated that Qantas was in discussions to purchase 20 additional wide-body jets, including the smaller A350 900 or Boeing 787s.

(source: Reuters)