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BMW moves forward with its cost-cutting efforts by appointing a new HR director

BMW announced Dorothea von Boxberg's appointment as its new board member responsible for human resources in a statement on Thursday. The German automaker highlighted?her expertise in "transformation processes" at a difficult time.

The supervisory board approved the change in executive board after BMW issued an unexpected profit warning last month under its new CEO Milan Nedeljkovic and promised?further budget cuts.

German automakers, in particular, struggled to adapt to the growing competition from China and the shift to electric vehicles. Recent U.S. Tariff costs and Iran War uncertainty have added to their difficulties.

BMW has avoided the sweeping cuts seen at Mercedes-Benz and Volkswagen.

Von Boxberg will replace Ilka Horstmeier, the departing HR chief, on September 1st, according to a company statement.

Nicolas Peter, chair of the supervisory board, said: "Dorothea von Boxberg brings not only extensive experience in implementing transformative processes but also a perspective from outside our industry."

Nedeljkovic stated that the BMW Group faces new challenges that require constant adjustments to our structures and working methods. He added that von?Boxberg was an "excellent addition" for tackling these tasks.

BMW and its staff are preparing to begin talks about accelerating efficiency measures after reducing their?profit forecast, with margins as low as 1%?this year.

(source: Reuters)