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Air France's luxurious shift helps to cushion the impact of Iran war

Ben Smith, Air France’s Chief Executive, said that the airline's "costly bet" on luxury is paying off. It has helped the Paris-based carrier to weather the fallout of the Iran War.

Air France-KLM, the parent company, is struggling with high jet fuel costs and disruptions in travel patterns due to the Iran War, which lasted for seven months. Some airlines have been forced to reduce capacity and cut spending.

Air France is meanwhile riding out the storm. Air France has taken advantage of the 'Emily in Paris' TV show, and the tourists' fascination with Paris' fashion, food, and hotel scene. The airline has stepped up its premium offering, upgrading the onboard menus to include 'luxury brand products' and investing heavily in their most profitable cabins.

All the luxury brands have their headquarters in Paris. "We have more Michelin-starred restaurant in Paris than anywhere else in the world," Smith said at a London awards show, where Air France was awarded best first-class cabin.

It is a city of a certain kind. It is not only beautiful as a cultural destination, but also as a luxurious city.

In recent years, the three largest European airline groups, including British Airways' owner IAG, and Lufthansa have all redesigned their first-class cabins to meet growing demand, especially from wealthy US passengers.

Smith stated that Air France's most wealthy customers are not deterred by higher prices. He said that some former private jet users were even moving to first class to avoid the scrutiny associated with the higher emissions of private flights.

Smith stated that Air France raised fares in order to offset the rising fuel costs. However, bookings for premium, business, and first-class cabins all grew this year.

According to data from the company, revenue from first-class travel and premium travel has risen by 11%. Smith also downplayed concerns that rising inflation in the US might affect premium spending.

"We have raised the ticket prices substantially, but it is still quite good." He said, "It's better than what I expected."

(source: Reuters)