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China Communist Party magazine urges crackdown on price wars

A leading publication of the Chinese Communist Party called for an end to unfair competition, which fuels price wars in different industries and reduces profits. It also criticized large companies and local government for their unfair practices.

The Qiushi article, published on Tuesday, said that price wars are a "waste of social resources" and can lead to unsustainable debts. This could threaten long-term economic growth.

The warning comes as a result of mounting concerns about deflationary forces in the second largest economy in the world. Also, U.S. president Donald Trump's tariffs are threatening global demand on which China heavily relies for its ambitious growth goals.

In recent weeks, China has seen an increase in the number of public messages against price wars.

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On Tuesday, the government pledged to tighten regulations against aggressive price cuts and state media carried front-page editorials criticizing what they called a race to bottom.

It is fuelling the hopes for new policies.

Unprofitable factories

Close or improve

consumer incomes

Analysts warn that Beijing may have difficulty convincing local governments to limit access to credit because of fears about job loss.

Fred Neumann is the chief Asia economist for HSBC. He said, "This is at the core of China's economy and we won't see any quick fixes."

"But, I think it's encouraging that now we've seen this recognition - that there's such a thing a too much competition and an excessive price war."

The Qiushi, written under pseudonyms, article focused on "involutionary competitiveness" in which firms and local governments spend capital to chase after market share despite limited demand, but fail to generate revenue growth.

The report highlighted industries like photovoltaics and lithium batteries as well as electric vehicles and ecommerce platforms.

Last month, solar manufacturers demanded an end to the price wars. On Tuesday, car dealers in east China complained that some automakers were pressuring them to reduce prices, citing high inventories and financial risks.

The Qiushi piece also highlighted problematic corporate behavior, such as compromising product quality in order to reduce costs. This weakens innovation, reduces R&D investments and hurts the interests of consumers.

It said that other firms increase their capacity, while delaying payment to suppliers and contractors. This squeezes the entire industrial chain.

WARNING TO LOCAL OFFICIALS

The magazine has also criticised local officials for not stepping up to the plate enough, stating that regulations haven't kept pace with new business models and industries. The bankruptcy mechanisms are "imperfect" and prevent curbing excessive supply.

Some local governments that are focused on short-term economic growth attract investment through "artificially" creating policy havens with preferential taxation, fees, land use and subsidies, as well protectionist measures.

Economists warn that China's high level of state-directed investment and low domestic demand due to a weak social safety net, as well as the deep inequalities between rural and urban areas, will make it overly dependent on its exports. This could lead to debt and deflation similar in nature to Japan during the 1990s.

The article didn't mention deflation but warned that China could suffer from "development path dependence". It also needed supply-side changes to reduce excess industrial capacities and a strategy for expanding domestic demand.

The report warned that the problem is "complex," and it cannot be resolved "overnight, or by a single, decisive action." (Reporting and writing by Joe Cash, with additional reporting from Laurie Chen in Beijing. Writing by Marius Zaharia. Editing by Shri Navaratnam & Christian Schmollinger).

(source: Reuters)