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Shein fined $26 Million by France for violating consumer rules; Shein will challenge

France fined Shein, a fast fashion company, about EUR22 million ($26million) for?issues regarding returns, product information, and order confirmations. The penalty was deemed disproportionate by the firm, which has vowed not to accept it.

Shein was fined EUR16,7 million for 'order confirmation' issues and EUR5,8 million for issues relating to returns and environmental quality information.

Shein's spokesperson said in a press release that "technical issues with no impact on the consumer and which have already been addressed when?necessary" were used to justify an exceptional penalty. "We intend to contest both sanctions in their entirety."

Shein was fined 40 million Euros by France in July for false discounts. The authorities also wanted to suspend the marketplace but Paris' Court of Appeals in March rejected this move.

Shein has been under scrutiny since November when the French consumer watchdog discovered sex dolls that looked like children and banned weapons on the site.

Serge Papin, Minister for Small and Medium-sized Businesses, said in a X post that "we will continue to take action" until these platforms completely change their business practices - or they leave our'market.

(source: Reuters)