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CMA CGM, the shipping giant, and a French AI startup have teamed up to improve customer service.

The partnership between shipping giant CMA CGM, and the tech startup Mistral AI is expected to yield rapid productivity gains. It was announced on Sunday.

The partnership will see CMA CGM spend 500 million euros (550 million dollars) on AI over the next five years, and will be focused on improving customer service and logistics in shipping as well as fact-checking for its French media outlets including BFM TV.

Rodolphe Saade, CMA CGM Chairman and CEO, declined to provide financial targets on return on investment in a joint interview conducted with Arthur Mensch's cofounder and CEO of Mistral.

Saade, however, said that "the implementation of the initiatives should not exceed six to twelve months", and would reduce response times for customer advisors who receive 1 million emails per week. This includes requests about routing vessels.

Investors are under pressure after the AI sector received massive funding. The low-cost Chinese AI DeepSeek model has unnerved investors.

Mistral was hailed by President Emmanuel Macron in February as a European champion in a competition with American giants like OpenAI which produces ChatGPT.

This year, it has forged partnerships with major French groups, including Stellantis.

Mensch stated that Mistral, whose investors include CMA CGM, is expecting a 10-fold growth in sales between December 2020 and December 2025.

AI regulation is one of the main issues between the U.S. and Europe. Relations deteriorated further when President Donald Trump announced tariffs.

Saade added that he believes in global investment in open markets.

CMA CGM was the third largest container shipping line in the world. Trump praised the company last month for its pledge to invest $20 billion dollars in the United States.

The group also has partnered with U.S. technology names such as Alphabet, whose Google CMA CGM announced in July a five-year AI collaboration worth $150 million. Reporting by Gus Trompiz, Florence Loeve and Alison Williams.

(source: Reuters)