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Meesho, an Indian ecommerce company, relies on AI and new business lines to drive its growth.

In an interview, Vidit Aatrey, the founder and CEO of Meesho, a SoftBank-backed Indian online retailer is increasing its focus on artificial intelligence (AI) and new business models to increase its user base and reach profitability.

According to a report from Bain and Flipkart, the online retail market in India is expected to grow to $170-$190 million by 2030.

The three-day sale of shares will start on December 3. Shares are expected to debut at India's major stock exchanges by December 10.

Meesho is known for its low-priced items, which are sold without a commission. Aatrey has said that it will not change this practice.

The company will invest in voice-based and chat-based AI agents in order to make online shopping easier for new users, particularly in small towns and rural areas. Many of these shoppers are making their first purchases.

Meesho will also invest heavily in marketing and technology "to continue growing" its user base of transacting users, which increased by 30% over the past 12 months. Aatrey said that a large part of this effort will be to scale up Valmo, the logistics aggregator platform. This is "a big focus", aimed at reducing costs.

The Bengaluru-based company is not only integrating tech but also financial services. This includes buy-now, pay-later and short-term financing for sellers. They are taking a page from global ecommerce giants who have increased margins by leveraging logistics and financial products.

He said, "We see financial services as an enormous, long-term opportunity that will have a positive impact on our bottom line."

Aatrey says that the company is also looking at a push in grocery, which Aatrey describes as one of the most competitive segments for Indian ecommerce.

According to the prospectus for its IPO, Meesho saw its revenue rise 29.4%, to 55.78 billion Rupees ($622.96 millions), while its losses decreased 72.1%, to 7 billion Rupees.

(source: Reuters)