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Uber expands boat services throughout Europe to record traveler demand

Uber Technologies stated on Monday it will bring a luxury yacht service to Ibiza and will introduce various watertransport offerings to other European cities in an effort to address the robust demand coming from tourist in the continent.

The service called Uber Private yacht will be offered to pre-book on the Spanish island of Ibiza from July 26, and will be made readily available in August.

Starting in July, Uber will also release a limousine boat service in Venice, Italy, the ride-hailing platform stated. The service will enable customers to circumnavigate the Venetian Lagoon.

According to Uber, information from the summer of 2023 shows demand from global consumers for Uber's movement services increased by about 55% last year in locations such as Greece and Spain.

Uber Boat in Greece will broaden from Mykonos, where it was lauched last year, to Athens, Corfu and Santorini and will let visitors travel to beach clubs and reach remote locations, the business said.

In May, Uber had also unveiled a tie-up to provide cruises on the Seine River in a quote to satisfy explosive demand coming from the upcoming Olympics in Paris.

(source: Reuters)