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California county sues Meta over scam ads

Santa Clara County in California has filed a lawsuit against Meta Platforms alleging that it has "profited" from Facebook and Instagram advertisements promoting "scams", violating California's false advertisement?and unfair business practices laws.

The lawsuit, filed on Monday at Santa Clara County Superior Court in California on behalf of California residents, accuses social media giant Facebook of allowing fraudulent advertising to be displayed on a worldwide basis. The lawsuit seeks civil damages, restitution and an order that Meta refrain from unfair business practices.

The complaint, citing leaked internal documents that were first reported last year alleges that the company earns?as high as $7 billion per annum from scam ads deemed "high risk" but which clearly show signs of fraud.

Meta, according to the county, tolerated much of the fraud and even set up "guardrails" that would block any scam reduction efforts should they be too expensive.

Santa Clara also alleges that Meta contributed materially to an epidemic fraud by allowing third parties to sell accounts for placing ads that are?protected from enforcement and targeting scam advertisements at users who have clicked on similar bogus offers in the past. Citing testing, the county claimed Meta's "generative artificial intelligence" systems help unethical advertisers create ads for scams.

Tony LoPresti, County Counsel for the county of San Diego, said: "The misconduct by Meta has reached a new level and must stop." As civil prosecutors, it is our duty to hold tech firms accountable.

Meta did not respond immediately to a comment request. The company denies that it accepts ads for scams in order to maintain revenue.

Last year, a spokesman for?Meta said that they aggressively combat fraud and scams. This is because the people who use our platforms do not want such content. Legitimate advertisers also don't like it. And we certainly don't either.

Santa Clara's complaint highlights such assurances as an alleged component of Meta's alleged misconduct. The county claims that Meta misled the public by claiming that its anti-scam efforts were its highest priority, and that it rigorously reviewed ads for violations of its platform policies.

Santa Clara's filing says that Meta, based on information and belief, can adjust the amount of scam ads allowed on its platform to help it achieve its revenue targets or smooth out its earnings.

Santa Clara County Counsel has partnered with three law firms to assist it in a?suit filed against Meta - Bernstein, Litowitz, Berger and Grossmann, Renne Public Law Group and Bishop Partnoy. LoPresti stated that the county would retain control of the decisions made in the case and the firms would only be paid for winning the case.

(source: Reuters)