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California county sues Meta over scam ads

Santa Clara County in California has filed a lawsuit against Meta 'Platforms', alleging that it profited off of Facebook and Instagram ads promoting frauds. This is in violation with California's laws on false advertising and unfair business practice.

The lawsuit, filed on Monday at Santa Clara County Superior Court in California on behalf of California residents, accuses social media giant Facebook of tolerating fraudulent advertising worldwide. The lawsuit seeks civil damages, restitution and an order that Meta refrain from unfair business practices.

The complaint cites leaked internal documents that were first reported last year and alleges that the company earned as much as $7 Billion in revenue annually from "high-risk scam ads" which clearly show signs of fraud.

Meta, according to the county, did not crack down on fraudulent advertisers but tolerated it and even set up "guardrails" that would block any scam reduction efforts should they be too expensive.

Meta has stated that it will defend itself.

Andy Stone, Meta's spokesperson, said: "This claim is based on reporting that distorts or motives of ours and ignores all the actions we take every day to combat scams."

"We fight aggressively against scams both on and off our platforms, because they are not good for us or those who rely on our service."

All the more allegations

Santa Clara claims that Meta contributed materially to the epidemic of fraud. It alleges that Meta allowed middlemen to sell ads protected from enforcement and targeted scam ads to users who clicked on similar bogus offers in the past. The county claimed that Meta's artificial intelligence systems, which are based on 'testing', often help unethical marketers create?ads to scam.

Tony LoPresti, County Counsel for the county of San Diego, said: "The misconduct by Meta has reached a new level and must stop." As civil prosecutors, we in Silicon Valley have a duty to hold tech companies accountable.

The county claims that Meta's assurances about its?antiscam efforts are a component of its alleged misconduct. The county claims that Meta misled the public by claiming that its anti-scam initiatives are top priority, and that it reviews ads rigorously for violations of platform policy.

Santa Clara's filing says that Meta, based on information and belief can adjust the amount of scam ads allowed on its platforms to help it achieve its revenue goals or smooth out its earnings.

Santa Clara County Counsel has partnered with three law firms to assist in the lawsuit against Meta. These are Renne Public Law Group, Bishop Partnoy, and Bernstein, Litowitz, Berger and Grossmann. LoPresti stated that the county would retain control of the decisions made in the case and that the firms would only be paid for winning the case.

(source: Reuters)