Latest News

Spirit turns to premium seating in shift from low-priced design

Spirit Airlines revealed intend on Tuesday to tap into a growing demand for premium travel as the budget carrier chases after highmargin revenue to mitigate cost pressures and increase its revenues, sending its shares up 7%.

The airline company joins budget plan provider Southwest, which revealed its relocate to premium seating last week, in looking towards the booming need for premium travel for a course towards a return to success.

While all U.S. providers are facing pressure to discount fares due to an excess supply of seats in the domestic market, airline companies such as Delta and United are leaning on high-margin premium cabins to safeguard their earnings.

Spirit will begin offering new travel options ranging from premium to standard economy for reservations on Aug. 16 and launch the brand-new options by Aug. 27 this year.

The airline company's most exceptional offering, identified Go Big, includes a big front seat with snacks, beverages and concern check-in among other facilities.

Spirit Airlines said there will be four brand-new travel alternatives, including plans for priority check-in, seats with extra leg-room and online streaming access through in-flight WiFi services.

These products also mark a shift far from the conventional service model of ultra-low-cost carriers (ULCC) which use a. no-frills experience at rock-bottom fares and charge greatly for. secondary services.

(source: Reuters)