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On The Beach sees record winter season bookings as Britons look for winter sun

UKbased holiday bundle provider On The Beach on Tuesday said that winter season reservations are at record levels, driven by strong demand for warm trips, while it also expects a considerable boost in summer 2025 sales.

Shares of the London-listed business were up 11.9% by 1020 GMT.

Consumers continue to prioritise spending on holidays even as inflationary pressures squeeze more comprehensive discretionary expenditure.

Winter '24 volumes are ... up 25% year on year, as clients look for winter season sun or a European city break, and we expect Summertime '25 to be significantly ahead of (2024 ), with reservations to date supporting this, CEO Shaun Morton said in a declaration.

Easyjet has actually likewise taken advantage of its rewarding bundle holiday company and said recently it anticipated to fly more passengers in the year to end-September 2025, with increased capability to winter season sun locations such as North Africa and the Canary Islands.

On The Beach reported a 25% increase in adjusted revenue before tax to 31 million pounds ($ 39.3 million) for the year ended Sept. 30, also helped by its collaboration with budget plan airline Ryanair.

The company, which announced a share buyback of approximately 25 million pounds, has actually added city breaks to its offering and in July launched the sale of bundle holidays for clients in Ireland.

Estimating the size of the Irish market at about 15% of that of the UK, On The Beach stated it was confident of a significant increase in volumes in its 2025 fiscal year.

Peel Hunt analysts said that they expect quick success in the market for city breaks.

(source: Reuters)