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India's M&M renames electric car amid aviation giant IndiGo's hallmark obstacle

India's Mahindra and Mahindra said on Saturday it would relabel its latest electrical automobile, a significant move after air travel market leader IndiGo took legal action against the automaker for use of its call indication and extensively used trademark name 6E.

While hallmark violation cases are common in India, legal conflicts in between huge publicly traded companies have actually been rare. IndiGo, India's biggest airline, sued Mahindra in the Delhi High Court recently for hallmark infringement over the usage of 6E in branding Mahindra's most current electric lorry as BE 6e.

Mahindra will relabel the automobile BE 6 however the claim by IndiGo is baseless and it will challenge it during court procedures, the automaker stated in a statement.

We also find it unseemly that 2 big, Indian multinationals need to participate in a disruptive and unneeded conflict when in truth we must be promoting each other's. development and expansion, Mahindra stated.

IndiGo, which has a 60% share of India's domestic air travel. sector, has used 6E throughout all its branding for years,. including its co-branded credit cards and in-flight publication.

(source: Reuters)