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Israeli airline Israir purchases 20% stake in credit cards company

Israir, the Israeli airline, announced on Tuesday that it would buy 20% of a local card company for 12 million dollars. The move is part of an effort to increase its passenger base.

Israir is buying the stakes from Rami Levy, a retailer and Isracard, a credit card company.

SuperFly, a new credit-card from the flag carrier El Al Israel Airlines will compete with FlyCard.

Israir stated that the SuperFly card would allow them to develop a deeper relationship with their Israeli customers beyond just the flight ticket. This is a strategic decision that will change the way customers view airlines.

Israir has stated that it plans to issue 300,000 cards by the end 2026. "This will turn the card into an engine of growth for its larger target of flying 2,5 million passengers in the year 2026."

It is a smaller competitor to El Al, and it flies mostly domestic routes as well as to Europe.

(source: Reuters)