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Sources say that Google is likely to face a second EU antitrust fine

Three people with direct knowledge said that Alphabet’s Google will likely be hit with a second fine in the next few months under EU tech regulations. The European Commission is currently drafting their decision.

As the EU's enforcer of competition, the Commission fined Google 2.95 billion euros ($3.45billion) earlier this month. This was for favoring Google's online display technology and reinforcing the central role of its ad-exchange AdX to the detriment rivals and publishers.

The second fine, which is looming, relates to accusations made in March, that Google favored its vertical search engines, such as Google Shopping and Google Flights, over competitors.

No rush to close the case despite Trump's criticism and trade tensions

The two cases against Google were filed under the EU Digital Markets Act. This law outlines a number of dos and donts for tech giants. These rules are designed to limit the power of big companies and give rivals a chance to compete, while giving users more choices. Violations may cost a company as much as 10 percent of its annual global sales.

In an attempt to alleviate concerns and avoid a second fine, the world's most popular online search engine made a number of proposals. However, it has not been able to appease comparison shopping sites and other critics, including airlines, retailers, and hotels.

Sources said that Google could avoid a fine by submitting a better proposal.

The Commission has declined to comment on a request.

Google responded to the questions by pointing to comments made earlier this year by Oliver Bethell, its senior director of competition.

He said: "While we've invited feedback through this process, it is now time to end this debate without prioritising the interests of few over the millions in Europe that benefit from Search."

People familiar with the matter say that the Commission has no plans to close the case, given the criticisms from the Trump Administration over the EU's crackdown against Big Tech as well as the current tensions in trade between the EU and the US.

(source: Reuters)