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Lufthansa wants to increase sales by targeting US passengers who choose premium services.

Carsten Spohr, CEO of Lufthansa, said that the airline plans to expand transatlantic flights in order to take advantage of strong demand from key U.S. markets and promote its new premium seats.

In an interview with Lufthansa in Frankfurt, he stated that "we have been able to shift the point of sale?to?almost 60 percent now coming from Europe and only 40 percent from the U.S. This used to be the opposite for many years."

Spohr stated that the majority of U.S. growth has come from smaller cities as opposed to hubs like New York.

Lufthansa will, for example, increase its Frankfurt-Raleigh-Durham, North Carolina, service ?to daily flights next year, up from three per week, and expand Frankfurt-St. Louis, Missouri routes will now have five weekly flights instead of three.

Spohr noted that the growing links between Bayer St. Louis offices and automotive firms in Charlotte, North Carolina, as well as the Bayer offices in St. 'Louis, showed the strength of U.S. markets and interest to fly with European airlines over to Europe.

Spohr claims that the new Allegris seat from Lufthansa could lead to a double-digit increase in its premium product's yields.

Spohr stated that "rolling out Allegris to Lufthansa will allow us the opportunity to capitalize on this focus on premium traffic."

Lufthansa will increase capacity on international long-haul routes next year, as it plans to receive a widebody jet once every two weeks.

Spohr hopes that the new planes would 'help stimulate growth. This has been hindered in recent years due to delayed deliveries by planemakers Boeing and Airbus.

Delays have led to losses for its German-based airline, and the share price of its parent company IAG has fallen behind that of competitors Air France-KLM (owners of British Airways) and IAG.

Spohr stated that he expects the industry demand to stay steady, and ticket prices will either remain stable or increase further due to supply constraints.

He said: "I'd assume that prices will be stable at least because the healthy demand in nearly all of our markets is met with a limited supply as a result of delayed deliveries." (Reporting and editing by Matt Scuffham, Alexander Smith and Joanna Plucinska)

(source: Reuters)