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Air Canada offers free alcohol to economy passengers who balk at airline charges

Air Canada will offer free wine and beer at the rear of the plane, a senior executive announced on Wednesday. North American airlines are facing passenger resistance over charges for extra luggage or legroom.

Scott O'Leary said that Air Canada, based in Montreal, is the only North American legacy airline to offer free alcohol on economy class flights.

He said that "food and beverage tends to have more of an impact on our customers' satisfaction than any other attribute."

After an outpouring on social media of anger from passengers, legislators in Canada and the United States criticised airlines, including Air Canada last year for charging additional fees on baggage and seat assignments in some economy classes. O'Leary stated that it is cheaper to waive the charges for beer and wines than reduce baggage fees, which offset handling costs.

He said that the fees for baggage are not easily waived. "That would have to impact ticket prices," he added. O'Leary believes that the free drinks will help with the so-called "sixth freedom" flights, which take U.S. travelers to Europe and Asia via the airline's native country.

He said that "our ability to offer a level of differentiation that sets ourselves apart from literally every airline that we compete with on these routes was very important for us." Canada's biggest carrier, which cites labor disruptions as the reason for its revised 2025 outlook, said it expected a C$375-million hit to its operating revenue in September. (Reporting and editing by Richard Chang in Montreal, Allison Lampert)

(source: Reuters)