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Shares of UK retailer B&M hit record low after weak start to the festive quarter

B&M, a British discount retailer, reported a weak start for the crucial Christmas quarter on Thursday, sending its share price to a new record low. However, its CEO is hopeful that a strong position with festive gifts and decorations can improve their performance.

Helen Cowing, an experienced finance executive, was appointed interim finance director a month following the disclosure of an accounting mistake that resulted in a profit warning as well as the departure of their previous finance chief.

Five months after taking on the position, CEO Tjeerd Gegen has already laid out a turnaround plan that focuses on reducing inventory and sharpening prices to combat falling sales, inconsistent pricing, and too complex product lines.

"The golden quarter is yet to come, the peak of business." Jegen said on Thursday that B&M's strength is in its Christmas decorations and gifts across all food categories as well as non-food items.

Profits Under Pressure

B&M has approximately 1,300 stores worldwide that sell everything from toys and food to garden furniture, electrical goods and other items.

Jegen stated that the company was looking to compete with full-priced supermarkets, and they were exploring a channel online to tap into the social media-driven buying.

It said, however, that UK like-forlike sales were below the upper end of the forecast range when it began its third fiscal quarter. The range is from a single-digit increase to a single-digit decrease.

Analysts at Jefferies said that B&M is undergoing change, but it's not happening fast enough to save current trading.

B&M shares fell as much as 5% to 155.6 pence before 1240 GMT.

Cowing previously served as Chief Financial Officer at the transport operator Mobico and European coffee service provider Selecta. He also worked for fashion retailer FatFace.

B&M's adjusted operating profit fell 31.5% to 177 millions pounds ($238million) in the six-month period ended September 27, B&M reported.

(source: Reuters)