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Hair dye and nail art are allowed! Japanese companies relax their rules to win workers' loyalty

Hinako, 22, moved to Tokyo in 2011 and chose to work at Don Quijote a discount retailer because it didn't really care about the colour of her hair.

Mori, who was wearing ash blonde hair with dark and light blue streaks at the time of her interview, likes to change the colour of her hair every six weeks.

She had a very different experience when she worked for a Japanese convenience store chain which required black or dark brown locks.

"One day, I dyed my hair blonde. Mori said that the next morning, she was told either to wear a wig of use spray-on color. It was very stressful."

RETAILERS RELEASE RULES

In response to Japan's tight labor market, many companies have followed in the footsteps Don Quijote. A Pan Pacific International Group company. Three years ago, it relaxed its hair and nail varnish rules. Now nearly a quarter have brightly colored hair. If brown hair is added, then 55% of their employees do not have black hair.

Fuji Yakuhin has, for instance, eliminated a number of rules that apply to non-pharmacists. The drugstore chain now allows all hair colours, nail art and heavy makeup. It also allows for any type of ring, while previously only wedding bands were allowed. Tokyu Store, the supermarket operator, has also relaxed restrictions on hair colors, hair styles and accessories, as well as nail polish, piercings, and nail varnish.

Japan Inc. has gradually relaxed its dress code over the last two decades. The "Cool Biz", a campaign by the Ministry of Environment in 2005, encouraged people to ditch their jackets and ties during summer months.

Since then, the summer dress code has become more relaxed, uniforms for department store employees are no longer mandatory, and white gloves for cab drivers have been made optional.

Smaller companies are more likely to be affected by the latest changes in hair colour, nail varnish and accessories. They face greater labour shortages and have less flexibility to offer wages that are competitive.

Some big listed companies have relaxed their dress codes for this year. Japan Airlines joined Skymark Airlines and Tokyo Metro, a budget airline in the United States, to allow employees to wear sneakers at work.

LABOUR CRUNCH PRESSURE

According to OECD statistics, Japan's population of working age has fallen by 16% from its peak in 1995. This has led to fierce competition among employers for employees.

A survey shows that two-thirds (67%) of Japanese companies believe the labour shortage has a significant impact on their business. According to Tokyo Shoko Research, it was the main cause of Japanese bankruptcy in April-September. The number of failures reached their highest level for a first half period in 12 years.

This gives young people more control, at least in terms of part-time employment.

According to a survey conducted by Mynavi, a job information and recruitment company in April, two-thirds believe that students should have the option to decide how they want to look when working part-time. One third of students said that they had withdrew job applications due to dress codes.

Shota Miyamoto is a researcher for Mynavi. "Students don't only want to gain experience and earn money. They seem to be looking for something more - a feeling of comfort or freedom," he said. He added that they didn't expect the same from full-time employment.

Many companies are not comfortable with the Western style of facial or multiple piercings. Tattoos, which are traditionally associated with yakuza (the Japanese mafia), should be covered up by workers so that they don't intimidate their customers.

Many of the traditional Japanese giants have yet to adopt these new changes. Sumitomo Mitsui Banking Corp., for example says that it does not have policies regarding hair or nail varnish, but employees are generally aware of the fact that they shouldn't make waves with their appearance. (Reporting and editing by Edwina G. Gibbs; Satoshi Sugiyama)

(source: Reuters)