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China's Lunar New Year travel season begins ahead of a long holiday

China's Spring Festival travel rush, which is a 40-day period that's often referred to the largest annual 'human migration' in the world, began on Monday, ahead of a long Lunar New Year holiday.

The Lunar New Year of this year, which ushers in the Year of the Horse according to the Chinese zodiac falls on February 17. It will also be accompanied by a nine-day extra-long public holiday in China that runs from February 15 through 23.

The Chinese consumer is expected to spend more during the festival season, on travel and meals.

Many Chinese consumers are frightened by the uncertain economic future of their country and prefer to save rather than spend. In a property market slump that has lasted for years, homeowners have seen their assets decline. The weaker growth since the pandemic also adds to job insecurity. A state planning official stated last week that China is expecting a record number of '9.5 billion passenger journeys to be made during this travel period. This will surpass the 9.02 billion journeys made last year.

Why do I feel that buying tickets is more stressful this year than last? Liu, 32, said that the flight from Guangzhou to her home was already sold out. If you don't buy in advance, prices can fluctuate a lot and even double.

Bookings for the Lunar New Year in 2026 have already exceeded those of last year. Flight Master data shows that as of mid-January bookings for domestic flights over the holiday exceeded 4,13 million. This is an increase of about 21 percent from last year.

Thailand is the most popular destination. Southeast Asia accounts for almost?50%. According to Flight 'Master, following a geopolitical spat that occurred between China and Japan in late 2014, the number of routes to Japan has dropped by over 40%.

According to Qunar, an online travel agency, domestically, "culturally rich intangible heritage cities" such as Huangshan, Jingdezhen, Quanzhou, Foshan, Guangdong, and Zigong, Sichuan are popular destinations.

(source: Reuters)