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Belgian court orders Ryanair's marketing practices to be stopped

In a case brought forward by a local consumer group, a Belgian court ordered Ryanair that it must stop some of its?marketing and commercial practices for flights purchased in the country. However, other practices were upheld.

The ruling comes after regulators from several European countries tried to curtail Ryanair's aggressive price policies. This was in response to the business model of Ryanair, which relies on low ticket prices and charging extras for services that were previously included in the cost.

The Brussels Enterprise Court, in a decision dated '28 January and seen on Tuesday by, said Ryanair must stop deceptive practices like announcing discounts for fake reference prices or misleading customers into believing that certain seats at certain prices were close to being sold out.

The local consumer group Testachats filed the lawsuit, which also "sought" to strike down other practices such as charging parents for a seat next to their children or charging them to bring large cabin luggage. However, these practices were upheld.

Dara Brady, Chief Marketing Officer at Ryanair, said: "We are pleased with this comprehensive and clear ruling, which confirms - once more and in line EU and national courts in Italy, Germany, Spain and the 'EU Court of Justice' - that Ryanair’s cabin bag policy fully complies with EU law."

Laura Clays, Testachats spokesperson, said that the company plans to begin talks with Ryanair lawyers. The talks will determine whether or not the airline appeals the decision.

The court has ruled that Ryanair must pay a daily penalty of 5,895?euros ($5,895) if they do not comply.

The Italian Competition Authority fined the budget carrier more than 255 millions euros two months ago for abusing its dominant position in its dealings and travel agents, while the Spanish Consumer Rights Ministry fined it for charging for bigger cabin bags.

Ryanair has said that it will appeal both cases.

(source: Reuters)