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Honda's $15,7 billion writedown on EVs is painful but China problems loom in the future

Honda's $15,7 billion write-down of its electric car business is more than just a painful reversal in its strategy for the U.S. It also highlights that it will face even greater challenges from China where there is a growing technological gap.

On Thursday, Japan's second largest automaker announced that it would restructure the EV business, primarily in the U.S., and write off the value of some Chinese operations. This could be worth up to 2.5 trillion yen (approximately $15.7 billion). It also said it would?report?its first ever annual loss since its 70-year history as a publicly listed company.

It announced that it would cancel the three battery-powered models planned for the U.S. where demand for electric vehicles has plummeted since President Donald Trump cut subsidies.

Batterie-powered cars made up just 2.5%, or 84,000 vehicles, of Honda's global sales in 2014. The size of the write-down reflects Honda's massive investments in research and production capacity, as it sought greater volumes of EVs.

He said that the automaker should've acted faster to stop this investment when Trump came back to power.

He said, "They took too long to think about this." They cancelled these projects almost on the eve before they were released.

Honda unveiled its first two "Honda 0 Series" concept vehicles, including the Saloon Sedan, at the CES tradeshow in Las Vegas, in January 2024. It had anticipated that the first cars in the series would be available this year in North America.

These plans have been cancelled, with the company canceling the three models which were to be produced in the U.S.

The company will experience cash outflows up to 1.7 trillion Japanese yen as part of its financial hit. This is mainly due to the costs of compensating their suppliers.

In a client note, Seiji Sugiura said, "We were stunned by the sheer magnitude" of the write-down. Tokai Tokyo Securities' research arm, Tokai Tokyo Intelligence Laboratory is the senior analyst.

This decision was made at a critical time, before mass production and after significant budgets were already committed. It was therefore a difficult call.

Honda said it will pivot to hybrids and look at strengthening its line-up in India and cost-competitiveness there, where it believes that it can expand.

CHINA'S PERFORMANCE SIGNS DEEPER EV TRUUBLES

Honda may be able to clear the decks, but fixing the China business could prove a greater challenge.

The automaker said it was unable to compete with the newer Chinese companies, primarily because they have shorter development cycles and are stronger in software-driven vehicles. This includes advanced driver assistance systems.

Honda said in a press release that it was unable to produce products with a better value than those of the newer EV makers, resulting in a decrease in competitiveness.

Vincent Sun, senior analyst at Morningstar said that Honda was uncertain about its ability to meet the technology challenge in the long-term.

He said, "This move makes me concerned about Honda's long-term technological competitiveness."

Honda launched several battery-powered vehicles in China, the largest auto market in the world, but sold only 17,000 units last year. This was just 2.5% its sales of 677,000 cars and just one fifth of the global total of electric vehicles.

Analysts said that Sony Honda Mobility, the joint venture between Honda and Sony Group to develop the Afeela sedan, could also pose a risk.

Honda announced on Thursday that the direction of its joint venture is being discussed but no decision has been made.

(source: Reuters)