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Google will test new search results, a source claims as EU fines loom

Alphabet’s Google will soon begin testing changes to its search results in order to give competitors more prominence. A person with first-hand knowledge of the situation said this on Wednesday. The company is trying to avoid a fine from the EU for allegedly favoring their own services when searching for hotels, flights, and restaurants.

Since it was accused of violating the Digital Markets Act in March last year, Google has made a number of proposals to appease rivals and EU regulators. After rivals complained about the insufficiency of these measures, Google has not implemented any of its proposals.

Google is pitted against vertical search engines (VSSs) that are linked to specific sectors, such as airlines, hotels and restaurants.

Source: Top-ranked RIVALS to be?displayed by default, source says

Source: The previously unreported changes will display both VSS results and Google results by default.

The list of vertical search engines will include hotels, airlines, restaurants, and transport services, all with data in real-time.

Source: The changes are soon to be rolled out throughout Europe. Initially, they will focus on lodging searches, but later, flights and other services will also be added, she said, without giving further details.

The European Commission refused to comment.

These changes may help appease the European Commission, who enforces EU competition. The fines for Digital Markets Act violations can reach up to 10% of the company's annual global revenue.

Google has been fined 9.71 billion Euros ($11.5 billion), or $9.71 billion, for antitrust violations in Europe.

The EU's crackdown on Big Tech, which squeezes out competitors, has heightened tensions with the United States. A former European Commission official spearheaded a landmark digital services law that required online platforms to do much more to combat illegal and harmful content. Reporting by Foo Yeon Chee, Editing by Adam Jourdan & David Goodman

(source: Reuters)