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JetBlue's use of personal data in setting ticket prices is questioned by lawmakers

After a social media post by JetBlue Airways sparked concern, two?Democratic legislators asked the airline to explain if it used customer data to set ticket pricing.

JetBlue's X -account - suggested to a customer on Saturday that they try clearing "cache and cookie" or booking incognito after the customer complained of a $230 price increase after just one day. The customer claimed they were "trying to make it to a burial."

JetBlue did not comment immediately on the letter but told? On Monday, JetBlue said that the letter sent to a customer in response was an error. Prices are not determined by personal data or cached data.

Representative?Greg Casar, and Senator Ruben Galego asked JetBlue for detailed answers on pricing and said the post still "raises questions about how JetBlue determines prices -- specifically how JetBlue defines personal data and if personal data are used to inform prices."

Surveillance Pricing is a method whereby companies use personal data of consumers, such as their browsing history, location, and shopping habits, to create individualized algorithmic pricing for products. This is an alternative to using standard market pricing.

Delta Air Lines was asked by two dozen House Democratic members in November if it would use AI to help set ticket prices. Delta replied that "there are no fare products Delta has ever used, is currently testing, or plans to use, which target customers with personalized offers based upon personal information, or otherwise."

Congress is concerned about the use of AI, and surveillance pricing. The Republican chair of the U.S. House Oversight Committee questioned the CEOs of major travel companies last month about whether they were using surveillance pricing to increase costs.

James Comer, Republican chair of the committee, stated that surveillance pricing could create opportunities for companies to "weaponize personal data" and pad their profits at the expense providing transparency to consumers. Reporting by David Shepardson, Editing by Chizu nomiyama and Nick Zieminski

(source: Reuters)