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China readies for Lunar New Year, in the middle of fret about the economy

Tourists thronged railway stations and airports on Friday, clutching big suitcases and presents such as boxes of fruit as they signed up with millions of Chinese going back to their home towns to commemorate the Lunar New Year celebration with household.

The holiday, China's greatest, this year falls between Jan. 28-Feb. 4 and marks the arrival of the Year of the Snake.

The festivities typically supercharge companies such as shops, movie theaters and restaurants as households take pleasure in time together feasting and shopping.

Authorities are particularly eager for individuals to open their wallets this year to enhance the slow economy, and have increased the official holiday period from 7 days to 8.

Official efforts to restore weak consumption also consist of promoting winter-themed holiday destinations and making sure cost effective airfares throughout the country, authorities stated on Friday at a State Council interview in Beijing.

However companies and travellers Reuters spoke to stated they were seeing signs that people were continuing to tighten their belts in the face of a prolonged property depression and worries about task security.

A Beijing-based sales professional named Liu, who was at a. train station in the Chinese capital preparing to return to. his home town in the northeast, said concerns about the economy. and employment were extensive.

It's become even more difficult to earn money and find a. job. There are a lot more unemployed individuals, and they all say it. is more difficult, he stated.

Qiang, a hairdresser working in central Beijing, said that. while individuals were still getting their hair cut for the holiday,. they were being more selective about other services.

At this time of year, we normally have many customers who. come to dye their hair or get a perm. But we have fewer of those. rewarding clients now, he stated. We utilized to have 8 to 10. such clients a day throughout this season in regular years. But last. year and this year, we only have about 2 to 3.

China's transport ministry approximates an overall of 9 billion. journeys will be made across the nation during the 40 day travel. period around the festival, up from 8.4 billion trips taped. throughout the very same duration in 2015.

But some individuals stated they were foregoing the return home so. they could make more money.

If I remain in Beijing, I will be paid triple salary for four. days, I do not want to quit the opportunity to earn money,. stated Mrs Nie, a 57-year-old who operates at a sports centre in. Beijing. I started working here simply 3 months ago, I. have not handled to make much money in 2024.

OVERSEAS TRAVEL CONSIDERED

One bright spot for usage is the movie theater, with advance. film ticket sales going beyond 400 million yuan ($ 55.24 million) by. Jan. 23, according to data from ticketing platform Maoyan, the. fastest-ever pre-sales for the Lunar New Year season.

Much of the need has been driven by the movie Legends of. the Condor Heroes: The Gallants starring star and singer Xiao. Zhan, who is also a brand ambassador for luxury products companies. including Gucci and Tod's.

The healing is welcome news for the film industry, which. has struggled just recently, total incomes for China's ticket office. were 22.6% lower in 2024 than in the year before.

More Chinese are also deciding to go overseas on long-haul. journeys this year, according to Trip.com, China's biggest online. travel agency. The prolonged holiday means people will only require. to take 2 days leave for an 11-day break.

Travel bureau Qunar stated that reservations for outbound flights. and vacation bundles on its platform had actually doubled from in 2015.

The most popular destinations are somewhere else in Asia,. according to data from the World Travel & & Tourist Council

(source: Reuters)